For established online fitness and health coaches with real clients and real results

Why Your Price Isn't the Reason People Tell You No

I've helped over 500 online fitness coaches scale their businesses. Different niches, different offers. And almost all of them hit the same wall you're hitting right now.

In The $5K Client Workshop, you'll find out what has really been setting your price, and the three steps, in a specific order, that change who books your calls.

Live on Zoom · 2 hours · Recording included

$97

Leave knowing the one paycheck you'll sell to, with your $5K offer on paper, or you don't pay.

  • Jules, physical therapist: stuck at $12K months. $35,400 contracted in month three.
  • Kirsten, 16 years coaching: 3 clients paid in full, $29,000, in four weeks.
  • Jeremy, coach for executive dads: a record $29,000 month.

My coaching clients' results, not results of this workshop. Results vary.

The $5K Client Workshop on a laptop with Sameem Rouhanifard on screen, and a workbook beside it with the lines: your buyer, your $5K offer, your number

The Week You Already Know

You booked six calls this week.

Five of them were a waste of your time.

If you have a setter, they're as tired of it as you are.

And you've heard "that's out of my budget" so many times that part of you believes two thousand dollars is the ceiling. That nobody in fitness pays five thousand for coaching.

You built something that works. Real clients. Real results.

But you know exactly what turning things up brings you right now.

More DMs. More calls. More people who love your content and can't afford your program.

So you hold back a little.

"I'm busting my ass for that ROAS, and I'm taking way too many sales calls, and I'm tired."

Jules, Doctor of Physical Therapy, before we worked together

Why More Leads Never Turned Into More Clients

Here's what nobody selling you leads will say.

You're not short on leads.

Every coach I talk to has them. Calls on the calendar. DMs every day.

What you're short on is people who can pay.

And every system you bought made that worse.

The ads course sold you more leads. The DM system sold you more conversations. The mastermind sold you feedback on the same calls.

More of the same people.

Here's what changed everything for my clients.

Your ad decides who books before you say a word. The words in it do the targeting.

Write it for everyone, and everyone shows up. Including the people who can't pay.

Write it for one buyer who already pays for premium, and your calendar changes before your revenue does.

What We'll Do in the 2 Hours

The workshop runs three steps in a set order, then the call.

Who first. Then the offer you build for them. Then the words.

I call it Paycheck Positioning. Most coaches run it backwards. That's why their ads bring the wrong people.

Bring a pen. You'll do every step on your own business, live.

  1. 1

    Part 1: Find the buyer who can pay

    • You'll see why your price was never the reason people said no
    • You'll find your premium buyer on your own client list. The one who paid the most, stayed the longest and got the best result.
    • You'll learn the money line: how to tell from the outside who's ready to pay now, and who'll take 60 to 90 days to decide anything
    • You'll see a real client's buyer profile on screen, and the review that scored it 172 out of 200
  2. 2

    Part 2: Build the $5,000 offer for that person

    • You'll see why you're niching up, not niching down, and what a cardiac surgeon has to do with your price
    • You'll know the one thing a premium buyer pays for. It isn't more sessions.
    • You'll cut the cheaper version you keep inventing on calls for people who can't pay
    • You'll work out your own number: how many clients your price takes to hit a $100K month (hint: at $5,000, it's 20)
  3. 3

    Part 3: Write the words that pick the buyer

    • You'll follow one buyer from who she is to the ad that stops her scroll, next to the ad most coaches would write
    • You'll see why insight beats pain when your buyer has money
    • You'll know the 3 things to stop posting that make a premium buyer scroll past
    • You'll see why one buyer named in your ad brings more clients who can pay than any targeting setting
  4. 4

    Part 4: Carry it through the call

    • You'll hear a sales call walked through, question by question, where the buyer explains why they need you
    • You'll see why coaching on the sales call costs you the client
    • You'll know what to do when someone pushes on price, instead of reaching for a discount

By the end, you'll have your buyer, your $5,000 offer and your number on paper.

That's the guarantee.

Proof It Works

Different coaches. Different markets.

One change in every one of them: who the message was built for.

Jules, Doctor of Physical Therapy, eleven years in

She had a 4x return on her ads and she was ready to quit. She was taking 30 to 40 sales calls a month just to stay at $12K to $13K. We changed who her ads were talking to. In her second month, she went camping for a week and took zero sales calls. In her third: $35,400 contracted, $26,500 collected, on $4,532 of ad spend, working part time.

"How was I so stuck? I swear we didn't do that much."
Jules's message with her July numbers for ads: contracted revenue $35,400, cash collected from ads $18,900, ad spend $4,532, ROAS 7.8, total monthly cash collected $26,500

Kirsten, sixteen years coaching, ten on the floor at Equinox

She didn't trust online mentorships. We rebuilt who her message was for. Within four weeks, three clients paid in full: $29,000.

"Even just changing a few words made a tremendous difference."
Kirsten's message: Closing 29k in 3 days was def unexpected

Helen, already coaching executives

She'd been stuck around $8K to $10K a month for years. She doubled her prices. Within five weeks: $19,500 from 3 new clients.

"What surprised me most is that nothing about my actual service changed. Just how it was framed, communicated, and sold."
Helen's message: $19,500 USD from 3 new clients. Doubled my prices within 5 weeks

Jeremy, coach for executive dads

He came off a gym floor where his day started before the sun came up, stuck around $10K a month. He rebuilt his business around one buyer and hit a record $29,000 month. Now he does kindergarten drop-off five days a week.

Jeremy's message: Hit a record month of $29k!

Georgina, a registered nurse who coaches nurses

About as narrow as a market gets. She was working 80-hour weeks and discounting all the time. She tripled her price and collected over $20,000 upfront from a handful of clients, with 70% less fulfillment work.

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These are my coaching clients' results, not results of this workshop. Results vary.

Meet Sameem

I'm a coach first.

I have my NASM, a degree in exercise physiology and a Precision Nutrition certification. I trained clients on the floor at Equinox, paid by the hour.

Then a client of mine, a Hollywood producer, left for Japan for six months. He kept paying me anyway. Same skill. Same credentials. What changed was who was paying, and what he was paying for.

Since then I've helped over 500 online fitness coaches, in markets like pelvic floor physical therapy, menopause and traveling executives. I scaled my own online fitness business to $80,000 a month.

Most business coaches in this space have never coached anyone through a workout. Most fitness experts never learned positioning.

I've done both jobs.

Sameem Rouhanifard seated in a hotel lobby
500+

online fitness coaches helped

$80K

months in my own online fitness business

2

hours, live, with me

Everything You Get

Your Ticket: $97

Leave knowing the one paycheck you'll sell to, with your $5K offer on paper. Or you don't pay.

Show up. Do the 2 hours.

If you walk out without both, email us within 7 days and you get your $97 back. No forms. No hoops.

Who This Is For

I built this for three kinds of coaches.

Your ads work. Your calendar doesn't.

Your return on ad spend looks fine on paper. Your revenue is flat. You're starting to wonder if it's you.

Your reach dried up, or you've never run ads.

Your business runs on referrals and organic content. Then the algorithm moved, and you don't know how to reach more of the people your best clients came from.

You're the expert who's underpriced.

Physical therapist. Women's health specialist. Ten years in. Five thousand dollars sounds insane to you right now.

If any of those is you, this is the most useful $97 you'll spend this year.

Your Questions, Answered

What if I can't make it live?

The recording is yours. Come live if you can, because the exercises are built to be done in order, on your own business, while we go.

I've bought courses and masterminds before. Why is this different?

Every one of them sold you more. More leads, more conversations, more feedback on the same calls. None of them asked the first question: who is this for? The workshop starts there.

Nobody in my niche pays that much. Is this for me?

That's what most coaches believe before the workshop. A registered nurse who coaches nurses tripled her price. You'll see where those no's really came from.

I've grown on referrals. I've never really run ads.

Then you already know how to get results and keep clients. Step one starts with exactly those clients.

I don't have time for this right now.

You hear this one every week. A client says they'll start once work calms down, and you know it never calms down. It's 2 hours, and the recording is yours.

Is the guarantee really that simple?

Yes. Leave knowing the one paycheck you'll sell to, with your $5K offer on paper. If you don't, email us within 7 days and get your $97 back.

Your Next Month Goes One of Two Ways

Another calendar full of people who love your content and can't afford your program.

Or three sales calls a week you look forward to.

Two hours. $97. Recording included.

Fewer clients. Better ones. See you at the workshop.

Sameem Rouhanifard

Sameem Rouhanifard

P.S. Leave knowing the one paycheck you'll sell to, with your $5K offer on paper, or you don't pay. Email us within 7 days. No forms.

P.P.S. Registration closes the moment we start.

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